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What is the 'Rosen Programme'

The Rosen Programme was the corporate stop smoking initiative that was operated between 1995 and 2001 in Ireland and the UK through which many thousands of smokers within companies gave up smoking and provided the opportunity for the efficacy of NicoBloc to be proved outside of the laboratory situation.

Rosen is an acronym for ‘Reduce and Overcome Smoking by Eliminating Nicotine’.